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The Up-Turn

@TheUpTurnMusic /

The Weeknd captured a lot of the untapped potential of R&B with their mixtape House of Balloons when it received universal praise around the blogosphere.  With the mixtape, The Weeknd managed to create a world of partying, drugs, lust and young adulthood that was incredibly honest and fully imagined.  All of that aesthetic pleasure was recreated perfectly with the black and white video for the stand-out track ‘What You Want’.  The video follows appropriately gorgeous twenty-somethings as they recover from a party the night before.  The video is incredibly cinematic and works perfectly with the accompanying track.


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